Jumat, 14 Maret 2014

Business Comunication 1


Business Communication

A.   Definition of Communication

Communication (from Latin commūnicāre, meaning "to share") is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior. It is the meaningful exchange of information between two or more living creatures.
One definition of communication is “any act by which one person gives to or receives from another person information about that person's needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, may involve conventional or unconventional signals, may take linguistic or non-linguistic forms, and may occur through spoken or other modes.”
Communication requires a sender, a message, and a recipient, although the receiver does not have to be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver understands the sender's message.
Communicating with others involves three primary steps:
  • ·      Thought: First, information exists in the mind of the sender. This can be a concept, idea, information, or feelings.
  • ·      Encoding: Next, a message is sent to a receiver in words or other symbols.
  •       Decoding: Lastly, the receiver translates the words or symbols into a concept or information that a person can understand.
There are a variety of verbal and non-verbal forms of communication. These include body language, eye contact, sign language, haptic communication, and chronemics. Other examples are media content such as pictures, graphics, sound, and writing. The Convention on the Rights of Persons with Disabilities also defines the communication to include the display of text, Braille, tactile communication, large print, accessible multimedia, as well as written and plain language, human-reader, augmentative and alternative modes, means and formats of communication, including accessible information and communication technology. Feedback is a critical component of effective communication.


B.   What is business?
A business, also known as an enterprise or a firm, is an organization involved in the trade of goods, services, or both to consumers. Businesses are prevalent in capitalist economies, where most of them are privately owned and provide goods and services to customers for profit. Businesses may also be not-for-profit or state-owned. A business owned by multiple individuals may be referred to as a company, although that term also has a more precise meaning.
The etymology of "business" stems from the state of being busy, and implies commercially viable and profitable work. The term "business" has at least three usages, depending on the scope in which it is used. A business can mean a particular organization, while a more generalized usage refers to a particular market sector, i.e. "the music business". Compound forms such as agribusiness represent subsets of the word's broadest meaning, which encompasses all the activity by all the suppliers of goods and services.

C.   What is business communication?
Business communication is the specialized branch of general communication that is especially concerned with business activities. When communication takes places among business parties concerning business affairs or business related issues is known as business communication. Business communication is nothing but, the communication between the people in the organization for the purpose of carrying out the business activities.

Business communication encompasses a variety of topics, including marketing, branding, customer relations, consumer behavior, advertising, public relations, corporate communication, interpersonal communication, employee appointment, online communication and event management etc. Some definitions of business communication are as follows:

1.    According to Ricks and Gow, “Business communication is a system that affects change within the total organization.”

2.    According to W. H. Meaning, “The exchange of ideas, news and views in connection with the business among the related parties is called business communication.”

3.    According to Prof. J. Haste, “Communication occurred between two or more businessmen for organizing and administering business efficiently is called business communication.” Meaning of Business communication definition.

4.    According to Brennar, “Business communication is the expression channeling, receiving and interchanging of ides in commerce and industry.”

So, we can conclude that business communication is the process where business related issues, information, functions, news etc. are exchanged between producers, distributors, buyers, sellers, suppliers, competitors, government agencies, business parties etc. for efficiently organizing and administering business.





      D.   Good Communication Chart

According my own opinion, a good communication like in this chart :





When one person communicate /speak to another person he/she sends a message to another , as the diagram shows, the person sending the message (represented as the  triangle on the top right) has to encode their thoughts and feelings. They have to find some words or actions that will be a code for their meaning. The person receiving the message (represented as the rounded rectangle on the right) can’t read the sender’s mind; they have to decode the words or actions to understand what the sender meant. So communication between two people are never get misunderstanding. They can catch the point and comprehend what somebody talk to him/her.





Sources :

http://en.wikipedia.org/wiki/Business : retrieved on 14 March 2014


http://en.wikipedia.org/wiki/Communication : retrieved on 14 March 2014





NAME    : WELMA YUNIA SARI
CLASS  : 3SA05
NPM       : 17611368
BUSINESS COMMUNICATION 
FIRST ASSIGNMENT

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